The Alternative: Crosby Lend Lease / Residential development

There’s always another. It is called The Alternative.

on:fire created the brand name, design and marketing services for this Crosby Lend Lease development in Altrincham. Our research suggested that, geographically, Altrincham is an incredibly diverse place to live, benefiting from the rolling hills of neighbouring Dunham Massey, as well as the short journey time to Manchester city centre. Diversity and variety also run through Altrincham itself, with Michelin star restaurants at one end of the scale and simple pie shops at the other. And then there is the actual development: a contemporary expression of urban style in leafy surroundings.

The Alternative: Collateral

The Alternative: Fold-out guide

The Alternative: Website

The Alternative: Brochure-ware

The Alternative: Brochure-ware

The Alternative: Bespoke envelope

The Alterantive: Advertising

The Alterantive: Advertising