Potato Wharf: Identities
The Potato Wharf development by Crosby Lend Lease
The proposition had to be different to other property marketing as this was the last truly great development site in Manchester's city centre. The campaign was based on the concept of 'MADE FROM MANCHESTER', the heritage, culture, energy and soul of the North's capital created the perfect platform for the brand.
Developed further by naming each building after Manchester's forefathers gave the development a link back to Manchester's history.
Potato Wharf's campaign reflects what made Manchester, both in the past and today - trend leading style, forthright individuality and an inimitable attitude.
Potato Wharf: Castlefield montage
Potato Wharf: Brochure-ware
Potato Wharf: Brochure-ware
Potato Wharf: Brochure-ware
Potato Wharf: Manchester development by Crosby Lend Lease
Potato Wharf: Marketing Suite, POS and Signage
Potato Wharf: Made from Manchester
Potato Wharf: Brochure spreads
Potato Wharf: Stationery suite
Potato Wharf: Location montage
Potato Wharf: Website
Potato Wharf: Invitation to launch
Potato Wharf: Qualifier